Every Bottle Counts: Why the Tequila You Choose Matters More Than You Think A bottle of tequila looks like a finished product. It isn’t. Turn the bottle around in your hands and imagine rewinding it. Before the label, there was glass. Before the glass, there was...
Distributor Partner Spotlight: Twenty-One Wine & Spirits — Bringing Hermosa Organic Tequila to Florida There are roughly 1,600 miles between Miami and Amatitán, Jalisco, México. But a bottle doesn’t make that journey because of distance. It makes it because...
Agave Brix & Tequila: What the Number Really Tells You About Mature Agave—and What It Doesn’t A tiny drop of agave juice can reveal something important about a plant that has spent years growing in México. But one number can never tell the whole story. There is a...
The Philosophy of Hermosa Organic Tequila: The Elger Family Tequila, Inspired by Our Father, Hermann Elger There are easier ways to build a tequila brand. Start with a name. Design a beautiful bottle. Create a story. Then find tequila to put inside it. Hermosa Organic...
Sipping Tequila: What Makes a Tequila Worth Slowing Down For? There is no official category called “sipping tequila.” México’s tequila regulations recognize classes such as Blanco, Joven or Oro, Reposado, Añejo and Extra Añejo. “Sipping tequila” is not one of them....
Tequila of the Month: Hermosa Organic Tequila Añejo — August 2026 A Tequila of the Month should be more than a bottle somebody tells you to buy. It should teach you something. Where was the tequila made? What does its category actually mean? Where did the agave come...
