Why Luxury Is Becoming More Organic The old symbols of luxury were designed to be seen from across the room. A monogram. A marble lobby. A bottle heavy enough to require two hands. The new signals are often invisible. They are in the soil beneath a tomato, the farming...
How Agave Biodiversity Protects Tequila’s Tomorrow A bottle of tequila begins years before anyone pours it. Before fermentation. Before distillation. Before barrels. Before there is even a harvested piña. It begins with a living plant rooted in Mexican soil. And that...
Why Letting Agaves Flower Matters to Tequila’s Future Most tequila drinkers know the agave piña. Far fewer ever see what happens when a mature agave is not harvested. From the center of the plant rises a towering flower stalk known as a quiote. Flowers open high above...
The Nectar Corridor: How Agave, Bats and México Connect Tequila to a Much Bigger Story A bottle of tequila begins with agave. But the story of agave does not end at the edge of an agave field. After sunset across parts of México and the American Southwest,...
Bats, Blue Agave and Tequila: Why Pollination Matters More Than You Think If you want to understand tequila deeply, eventually you have to stop looking at the bottle and look at the plant. And if you follow the life of agave far enough, you eventually arrive at...
The Best Barrel Doesn’t End Its Story When the Tequila Is Gone. Walk through a traditional tequila distillery and you’ll see rows of oak barrels quietly aging tequila. Most visitors think the story ends there. It doesn’t. Long after a barrel has...
