From the Fields of Amatitán, Jalisco, Mexico to the Rim of Your Glass
It begins here — in the red volcanic soil of Amatitán, Jalisco, Mexico. Rows of Tequilana Weber Blue Agave stretch to the horizon, their spiked leaves glistening under the golden light. This is where Hermosa Organic Tequila Blanco is born — a tequila that carries the energy of the sun, the patience of the farmers, and the wisdom of the land.
In these hills, we do not rush. The agave takes ten long years to mature — each one shaped by terroir, seasons of rain, drought, and wind. When the moment comes, the jimadors harvest by hand, cutting each piña with care, as if sculpting time itself.
It’s from this sacred patience that your Tommy’s Margarita begins.
The Spirit of Simplicity
Tommy’s Margarita isn’t about excess. It’s about clarity. It was created in San Francisco in the 1980s by Julio Bermejo at Tommy’s Mexican Restaurant — a man who believed tequila deserved to be tasted, not masked. He removed triple sec from the classic recipe, letting the agave speak for itself.
In doing so, he built more than a drink. He built a movement — one that honored the purity of 100% agave tequila.
Today, that same spirit lives on in Hermosa Organic Tequila, a USDA Certified Organic, single-estate tequila distilled slowly in the heart of Mexico. When you craft your Tommy’s Margarita with Hermosa Organic Tequila, you’re not just making a cocktail — you’re participating in a lineage of respect, craftsmanship, and connection.
How to Make an Organic Tommy’s Margarita
Ingredients
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2 oz. Hermosa Organic Tequila Blanco (USDA Certified Organic 100% Agave Tequila)
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1 oz. Freshly Squeezed Lime Juice (USDA Certified Organic Limes)
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0.5 oz. USDA Certified Organic Agave Nectar (today we are using Sophia Organic Agave Nectar)
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Ice
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Sea Salt for rimming the glass (Today we are using Baja Gold Sea Salt)
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USDA Certified Organic Lime Wedge for garnish
Instructions
1. Prepare the Glass
Run a wedge of lime around the rim of your glass, then gently dip it into a plate of sea salt. This moment — simple as it seems — is where intention meets ritual. Set the glass aside and take a breath.
2. Mix the Drink
In a cocktail shaker, combine:
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2 oz. Hermosa Organic Tequila Blanco
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1 oz. freshly squeezed organic lime juice
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0.5 oz. organic agave nectar
Add ice, and listen to the sound — the quiet clink that marks the beginning of something worth savoring.
3. Shake With Purpose
Secure the lid and shake vigorously for 15–20 seconds. This is the heartbeat of the cocktail — the point where everything blends into balance: the fire of tequila, the brightness of lime, the sweetness of agave.
4. Serve
Fill your prepared glass with ice, strain the cocktail over it, and watch as the liquid catches the light — clear, golden, alive.
5. Garnish and Honor
Place a fresh lime wedge on the rim. Raise your glass. Take a sip. Honor the tequila.
The Philosophy Behind the Drink
What makes the Tommy’s Margarita special isn’t just its flavor — it’s what it represents. It’s a return to what’s real. Every ingredient is simple, organic, and alive. No synthetic liqueurs. No shortcuts. Just tequila, lime, and agave — a trinity of balance and purity.
At Hermosa Organic Tequila, we share that philosophy in everything we make. Our tequila is USDA Certified Organic, additive-free, and Mexican-owned, produced sustainably at our single estate in Amatitán, Jalisco, Mexico. Even the fermentation happens naturally, guided by wild airborne yeast — letting nature take the lead, the way it always has.
Because a great tequila — and a great margarita — should never be engineered. It should be grown.
The History: From San Francisco to Jalisco
The first Tommy’s Margarita was shaken not under the Mexican sun, but under the fog of San Francisco — at a family-run spot called Tommy’s Mexican Restaurant. Julio Bermejo, the bartender who created it, wanted to show that tequila could stand on its own, unmasked by sugar or orange liqueur.
He chose agave nectar instead — a decision that honored tequila’s true origin. In doing so, he bridged two worlds: the agave fields of Mexico and the bars of California.
But Julio’s legacy stretches far beyond the glass. He is a friend and he is widely recognized as one of the greatest ambassadors of tequila in modern history — a man whose passion reshaped how the world understands and respects this Mexican spirit. His dedication helped elevate tequila from a misunderstood party drink to a revered, complex category rooted in culture, craftsmanship, and land.
Julio worked tirelessly to educate bartenders, consumers, and industry leaders about the soul of tequila — its people, its traditions, and the artistry behind 100% blue agave production. His influence inspired a global generation of mixologists and tequila lovers to seek authenticity, purity, and connection to origin.
Today, when you make a Tommy’s Margarita with Hermosa Organic Tequila Blanco, you carry forward that same vision — one that celebrates the hands that harvest, the soil that nourishes, and the spirit that defines Mexico itself.
Why Hermosa Organic Tequila Is the Perfect Choice
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USDA Certified Organic: Free from pesticides, herbicides, or synthetic fertilizers.
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Additive-Free: Only two ingredients — organic agave and natural well water.
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Wild Yeast Fermentation: Slow, natural, and unique to our distillery’s air.
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Single Estate, Mexican Owned: Every bottle made in Amatitán, Jalisco, from field to glass.
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Sustainably Produced: From water reuse to USDA certified organic agave, every step honors the land.
This is tequila the way it’s meant to be — crafted slowly, with care, by people who love what they make.
A Toast to Simplicity
The Tommy’s Margarita reminds us of something deeper: that when we return to simplicity, we rediscover connection. To nature. To each other. To what’s real.
So tonight, as you shake your cocktail, imagine the fields of Amatitán, Jalisco, Mexico. The jimadors under the sun. The sweet scent of cooked agave in the air. Then pour, raise your glass, and take a sip — a taste of the land, the labor, and the love behind Hermosa Organic Tequila.
Because the best cocktails don’t just refresh. They remind us to honor the tequila.
Continue the Journey
Explore the world of Hermosa Organic Tequila: