Hermosa Organic Tequila Treats Agave Like Wine Grapes, Not a Commodity Crop In the modern tequila industry, agave is often treated like a raw material instead of a living crop. It is bought, sold, blended, and processed to meet demand. Speed matters. Volume matters....
12 Cocktails Of Christmas Winter mornings in Amatitán, Jalisco, México come with a quiet strength. The sky feels low and soft, like it wants to sit with you awhile. A thin mist hangs above the agave fields. The agave Tequilana (blue Weber agave) stand tall and blue,...
The Future of Tequila Begins in the Soil Sunrise in Amatitán, Jalisco, México, comes soft and wide. A warm light spreads across the rows of agave Tequilana (blue Weber agave), and the soft breath of the valley carries the smell of earth warming for a new day. When I...
The Future of Drinking Is Conscious – A New Way of Drinking Is Taking Shape The first light of morning sweeps across our agave fields in Amatitán, Jalisco, México. The air is cool. The earth smells like dew and dust. The Tequilana Weber Blue Agave glow silver in...
Why Soil Health is the Future of Tequila Before the heat rises, before the jimadors step into the agave field, the soil in Amatitán holds the valley’s quiet heartbeat. I kneel down and press my hand into the earth. It feels cool. Soft. Alive. Tiny grains cling to my...
