What Makes a Premium Tequila? A Better Way to Judge What’s in the Bottle The word premium appears everywhere in tequila. On shelves. On menus. In advertisements. On elaborate bottles with elaborate prices. But here is the question worth asking before you spend your...
The Future of Tequila Is Transparent Why Knowing How Your Tequila Is Made Matters More Than Ever For generations, most people bought tequila with very little information. A recognizable bottle. A recommendation from a friend. A familiar brand behind the bar. That was...